julia samuels
LEADERSHIP & CONSULTANCY

Photo: Rebecca Oliver
I am a creative, dynamic and strategic thinker, who works with organisations in a wide range of ways.
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In 2025/6 I was Artistic Director (Maternity Cover) at Theatre by the Lake.
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Together with my Co-Artistic Director Keith Saha, I created and grew 20 Storires High (2006-21) from an idea - to organisation with a £500k turnover, a vibrant community of artists and partners and a brilliant collection of funding relationships. We also embedded a culture of involving community voices across our processes, and a philosophy of putting care at the centre of our practice.
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As a freelancer, I work with large and small organisations on business planning and strategy development. I am especially keen to work with organisations who are driven by a commitment to Equity, Diversity and Inclusion.
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I also facilitate a range of workshops and training in varied creative and educational settings.
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Recent clients include: PYA England, Frozen Charlotte, Storyhouse, Contact, Multi-Story Orchestra, Universitat Salzburg, University of Manchester.
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I am also on the Board of Heart of Glass in St Helens.
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Please contact me to discuss possible collaboration.
Feedback
"Julia has been invaluable - mentoring me through organisational questions and strategy decisions. She has really helped focus and shape my thinking. Her breadth of expertise and awareness of the sector is incredibly helpful. She's been very supportive and is fun to work with!"
Kate Whitley, Artistic Director, Multi-Story Orchestra
“During our business planning process Julia led a thoughtful and independent consultation process with our Board, staff, volunteers, young people and other key stakeholders. Julia has brilliant facilitation skills: the participants commented on her openness, her ability to create safe spaces - and to draw out nuance, detail and constructive feedback.” Suzie Henderson, Creative Director, Storyhouse